Blue banner effect how to#

Though we tend to associate green with nature, this is an urban color scheme, due to the surprising combination with city grey. White balances the feast while black introduces an element of premium treats. Orange is the happy marriage of yellow and red and it conveys warmth, positivity, joy, and enthusiasm.Īs such, Amazon found it suitable for the joy of the shopping fever.įurther, they used white and black to balance this sweet indulgence and twist the ad a bit into a more serious atmosphere. The trick is that Adobe is playing with concepts, by playing with colors and fonts: young generation (red, blue), education (dark blue), skills, the aspiration to high-class (black). But Adobe doesn’t play the game of the elites here. Actually, dark blue has been used as a color for the navy officers’ uniform since 1748 when the British Royal Navy introduced it for the first time.īlack is also the color of nobility and elegance. We’ve been used to associate this dark shade of blue with the uniforms of the navy officers and thus with the qualified and skilled establishments. Also, each tiny communication material (such as this banner) should comply with their design guidelines, which include colors, typography, icons, and information architecture.

In their design vision, AirBnb states they strive to use a universal visual language, given their worldwide presence. Their promise could be summed up to: this is the kind of life and experiences you’d enjoy when booking accommodation through our platform, one-on-one hosting, friendship, and above all the quietness of an isolated shore, far from the madding crowd of the city.Īnd, if you were wondering what’s with the pink button, here’s the answer: first of all the color’s official name is Wild Watermelon and second, it adds playfulness to the scenery.

No wonder Airbnb used this palette for their display ads. Using pale shades of sky blue and earthy brown is a sure way to induce a state of calm and relaxation. The carefree life: bright & positive colors

Have a look at these 30 cool color schemes and learn how to combine colors from top brands. What’s even more interesting is that the “use of colors can contribute not only to differentiating products from competitors but also to influencing moods and feelings – positively or negatively – and therefore, to attitude towards certain products.” In a study called The Impact of Color in Marketing, researchers found that people can make up their mind about product choices based on colors alone in less than 90 seconds. Here is a memorable quote from the famous painter, Marc Chagall, that will help you remember the principles of the color wheel and combine colors in your designs:Īll colors are the friends of their neighbors and the lovers of their opposites. Triadic or Tetradic combinations: These colors are evenly placed on the color wheel and you can find them using a triangle or a square shape.Analogous color schemes: These colors sit next to each other and when used together in the same layout, they convey harmony.When put together, they complement each other and provide a sharp effect.

Complementary combinations: Complementary colors are colors sitting opposite in the color wheel.

Monologous color palette : when we choose a color and use several shades of this color to complete a composition, we call it a monologous combination of colors.

The main principles of the color theoryĭigital design may be an offspring of the 20th century, but it employs the same color theory as the age-old science of painting. I am inviting you to walk through the theory of colors and have a look at our list of 40 curated color palettes that hopefully will provide you with all the knowledge you need to make an online banner that stands out from the crowd.

So here you are, trying to put together a stunning banner that will measure up to your client’s expectations, outshine the big brands, and appeal to online users to click the button. Trying to choose the best color combinations for your online banners can be a daunting task, given the crowded display advertising market.

Blue banner effect how to#